40+

Properties operated

4.9

Average guest rating

>18

YEARS IN DMC EXPERIENCE

90%

International guests

>20

YEARS IN HOSPITALITY

WHY OWNERS CHOOSE FERO

The Difference Between Managing a Rental
and Creating an Experience

FERO — Slow Living Homes
Hotel management background
Hospitality-led guest journey
Premium brand positioning
Homes presented as experiences
Professional photo and video storytelling
Dynamic pricing and revenue care
Multi-channel booking management
Online check-in and arrival support
Curated in-villa services
Experiences, transfers and local coordination
Generic Rental Management
Managed as a basic rental
No hospitality background
Limited guest experience design
Standard listing presentation
No emotional storytelling
Static or poorly managed pricing
Limited channel strategy
Manual or unclear arrival process
No curated in-villa services
No added-value guest experience

WHY OWNERS CHOOSE FERO

From Private Home to
Stay Experience

01

Hotel-Management Background

02

Homes Presented as Experiences

03

Curated Guest Services

04

Less Daily Involvement for Owners

FROM PROPERTY TO EXPERIENCE

Each video is designed to help guests imagine
the stay before they book — .
the light, the views, the rituals, the services and
the feeling of the place.

VALUE PROTECTION

Your Home Is Managed
For Long-Term Value.

Guest Positioning

Controlled Booking Strategy

Trusted Partner Coordination

Hospitality-Led Standards

Owner Communication

Brand and Value Preservation

The Operation

Everything a world-class hotel has.
Inside your home.

Guest Experience & Support

Revenue Management

Premium Marketing

Curated In-Villa Services

Guest Positioning

Owner Communication

EXPERIENCES & SPECIAL MOMENTS

Your Home Becomes
A Setting For Memorable Stays.

Retreats & Brand Stays

In-Villa Experiences

Private Gatherings

GUEST EXPERIENCE

Every Stay Becomes
A FERO Experience.

Private Chef

In-House Massages

Yoga Sessions

Curated Gastronomy

Wine Estate Visits

River Experiences

Baby-sitter

Local Recommendations

"We create experiences that help each home stand out, feel more valuable and stay remembered."

PERFORMANCE WITH PURPOSE

Premium Positioning

More than a generic rental

4.9/5

Guest experience focus

Reduced Involvement

Less daily work for owners

Revenue Care

Pricing, positioning and booking strategy

Case Study

4-bedroom villa
Marco de Canaveses

57k€

Annual revenue

~16,29%

Yield

The Process

From First Conversation.
To A Carefully Prepared Launch.

01
First Conversation & Property Review
1 DAY
We start with an initial conversation to understand the home, the owner’s goals and the property’s potential within the FERO collection.
02
Contract Signing
2 DAYS
Once both sides are aligned, we formalise the partnership through the proposal, onboarding payment and contract signature, with clear conditions from the beginning.
03
Home Onboarding
2 WEEKS
We collect the details of the property through a structured questionnaire and review the home’s features, equipment, rules, amenities and guest experience potential.
04
Content & Positioning
3 WEEKS TOTAL
We prepare the home for the market with visual content, descriptive copy, listing structure and positioning designed to reflect the identity and atmosphere of the property.
05
ONGOING
Launch & Ongoing Care
Once everything is ready, the home goes live with pricing, distribution and guest communication in place. From there, FERO continues to monitor performance, guest feedback and opportunities for improvement.

Commercial Clarity

Clear Terms.
Thoughtful Answers.

What type of homes does FERO work with?

FERO works with selected homes that have character, aesthetic identity and the potential to offer a calm, premium stay. We look for properties that align with the brand’s slow living positioning rather than generic short-term rentals.

Where does FERO operate?

FERO operates throughout Portugal. Each property is reviewed individually to ensure it is aligned with the FERO identity, guest profile and slow living positioning.

How much does it cost to work with FERO?

Our management fee is 16% of the selling price of each reservation. The onboarding process is quoted separately, according to the property’s needs, level of preparation and content requirements.After receiving the property details, we prepare a tailored proposal within 48 hours, with clear conditions and no unnecessary complexity.

What is included in the onboarding process?

The onboarding process includes property review, information gathering, operational preparation, launch coordination and the setup needed to position the home correctly before it goes live.

How are pricing and bookings managed?

FERO manages the property’s positioning across the main online platforms and applies a dynamic pricing strategy based on seasonality, demand and performance. The objective is not just occupancy, but thoughtful revenue optimisation.

Do you provide guest services?

Yes. Through our digital concierge approach, we can coordinate services that enrich the stay, including breakfast, private chef, in-house massages, yoga, deliveries, transfers and selected local experiences.

What is the contract duration?

The contract runs for 1 year and is renewable for equal periods. However, either party may terminate the agreement at any time with 60 days’ prior notice. All terms are defined clearly from the beginning so that the partnership starts with transparency and confidence.

Do you support legal and operational preparation?

When required, we can support owners with operational readiness, including AL-related preparation, insurance guidance, safety requirements and the digital processes connected to guest stays.

Do you coordinate cleaning and maintenance?

FERO is not positioned as an in-house cleaning or maintenance company. However, we can coordinate trusted local partners and keep owners informed so that the home remains well prepared and guest-ready.

Can the property host special stays or small events?

For suitable homes, yes. Depending on the property and the owner’s preferences, we may support small retreats, intimate gatherings, brand stays or other carefully curated moments that fit the home’s positioning.

How do owner updates work?

We keep owners informed with clear communication on bookings, guest feedback and relevant operational matters, ensuring visibility without creating daily pressure.